Software Marketing Resource Articles: Don't Reinvent the Marketing Wheel

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Thursday, July 23, 2009

Don't Reinvent the Marketing Wheel

Stand on the Shoulders of the Giants

In this time and age, each and every company is trying its best to be different. Innovation seems to be the name of the game and entrepreneurs are literally scratching their heads to be original, creative and off beat in their sales and marketing strategies. And of course, the call of the times is to have a unique selling proposition, out-of-the-box strategies. But I can’t help but wonder why entrepreneurs single-handedly have to do all the spadework. Can’t they take reference from the past? And most importantly, doesn’t this question call for a passing thought at least?

In simple words, the entrepreneurs need not ‘reinvent the wheel’ again and again. Just look out, what your peers and predecessors have done. Examples will be in plenty. If that’s not enough, check out some renowned books written by distinguished sales and marketing gurus. Almost all the marketing strategies will find a mention here.

Have you heard of the phrase ‘standing on the shoulders of the giants’? The dictionary meaning says “Using the understanding gained by major thinkers who have gone before in order to make intellectual progress”. Don’t you think this is the best way out.

Some of the well-known books that entrepreneurs can peruse include,

- The E-Myth by Michael Gerber

- Magnetic Marketing by Dan Kennedy

- Meatball Sundae by Seth Godin

- Duct Tape Marketing by John Jantsch

All of them are great read; hopefully you like them and most importantly help you expand your Business.

Bridging the Gap between Actual Offer and Sales Copy

You are all set to open your sales innings on an encouraging note. And you have already crafted a grand sounding sales copy for that purpose. The best things being you are pretty sure that your copy will strike a chord with the prospects.

But as someone said, Man proposes and God disposes, your sales efforts fall apart like a pack of cards. The buyer has out rightly rejected your offer. But wasn’t your sales copy fool-proof, then why was this red-light shown.

While not disputing for a moment, about the brilliance of your sales copy, however, there may be a combination of factors that may have contributed in this deal going awry.

Flaunt your price-tag- Never, be ashamed about the price of your products. Customers or prospects simply don’t flip through the pages, ignoring the price element, for the simple fact that price has a fundamental role to play, before a sales deal is finally closed. If your sales copy is really good, then be rest assured that you have hit the bull’s eye. However, don’t go about feeling sorry for you have given your product a price tag that it’s worth of.

Clear-Cut Offer- Be sure that you mention the price. Furnish complete details of the products and services you are offering and any additional bonuses you are planning to unfold in the future.

Purchase Options: Give the prospects a variety of ways to order: phone, fax, mail, online. The more diverse you make, there are chances that you will receive more offers.

Payment Options –Present different kinds of payment methods. Purchasers are keenly interested in knowing the various payment options available.

Contact Information: Some brilliant marketing messages have been dumped as the prospects have failed to find the contact details

Don't miss your sale at the offer point.

How to attract Your Prospect to the Sale

Did you ever try to figure out why your customers are not reverting back, when you are sending them some attractive marketing offers? May be he (she) hasn’t even taken the pain to read your offer. But what more can you expect from the customers, who are flooded with more than 3,000 marketing, messages. So it is but natural for them to dump each and every marketing offer that comes their way

There are certain marketing filters you need to take into account, before the customers start reading your copies and are ready to communicate with. Here are the steps:

Step 1- Know your customers- This makes the message more targeted and helps you draw his (her) attention. And your customers or prospects will get a feeling that you deeply care for them.

Step 2- Keep a tab on the customers- Make it a habit to take follow-ups with your customers, probably you will be able to strike a better deal.

Step 3- Give value to your customers- Every marketing message that you are putting out should be from the prospects viewpoint. It should bring profits to the prospects first. Moreover the message that you send should do a little more than what you sell. It should educate, engage, entertain and helps your prospects some way or the other.

Step 4- Give customers due importance- Once your prospects fall in to your trap, see that you keep in touch with him(her) on constant basis. New customers and the old customers need the same kind of attention. Shower them with your attention, and see how your fortunes turnaround.

About the Author
This article was provided by Mayur Dicosta from


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