Software Marketing Resource Articles: August 2009

You wrote the code, now how do you sell it?

Tuesday, August 25, 2009

Affiliate Site Blueprint

Dr Andy Williams is offering a free Affiliate Site Blueprint.
This course includes an 180 page manual and 15 videos and it's free!

The following videos are part of the Affiliate Site Blueprint Course that you can download or read online.

Video 1: Getting Niche Ideas
This video explores a number of ways to find ideas for your niche sites.

Video 2: Merchant Reconnaissance
This video shows you how to check up on merchants in your niche. Are there any, and are they any good?

Video 3: Is there a demand?
There’s no point creating an affiliate site if there is no demand for the products in the niche. This video shows you how to check the demand of a product (and niche) before you do all of the hard work.

Video 4: Keyword Research
How do you know what people are searching for? This tutorial shows you how to use the power of Wordtracker to find exactly that.

Video 5: Deciding on main pages
This video looks at how to choose main pages for your website.

Video 6: Creating a Site Blueprint
This video looks at setting up a site blueprint, so that your site can be mapped out before you start the hard work of adding the content.
Being organized in site development will speed up development time.

Video 7: Finding Low Competition phrases
This video shows how you can easily find the low competition phrases in your keyword research database. These low competition phrases make excellent starting points in building a site as it is possible to rank highly for them relatively quickly.

Video 8: Question Phrases
One of the best ways of ensuring your content is valuable and informative is to answer real questions asked by real searchers. This video shows how to find those phrases.

Video 9: Sources of real questions
This video shows you a number of sources of real questions people ask in your niche.

Video 10: Finding theme words in your keyword research
Proof that themeing your content is coming in a later video, but for now, how do you find the best words to use to theme your content? Well this video shows you one method that uses your existing keyword research.

Video 11: Mining Top Ranking pages for theme words
In the last video I showed you how to find theme words in your keyword research database. In this video, I show you how to mine the top ranking pages in Google for a much more comprehensive list of highly targeted and relevant theme words.

Video 12: Exporting a Site Blueprint
This video shows you how to export a site blueprint from KRA Pro so that you can do something useful with the blueprint – create the content.

Video 13: Proof that themeing works
This video shows real data from my own sites highlighting the effectiveness of themeing in getting targeted traffic to your web content.

Video 14: One Large site? No problem.
Do you want to build one large site in your niche? This video shows you how to select the main categories for your site.

Video 15: Smaller Niche Sites?
If you want to build smaller niche sites, that’s easy too. Just specialize in a small part of the niche – this video shows an example.

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Thursday, August 20, 2009

Affiliate Summit Wrap-Up

When summer rolls around again it always means two things, one bad and one good. The "bad" is that most software vendors experience a dip in sales over summer as our potential customers, at least those in the northern hemisphere, get out of the office and work on their suntans. The "good" is that it's convention time, a chance to catch up with people you only know from exchanging emails and forum posts.

Last month was the Software Industry Conference (SIC) in Boston, which is the must-go conference for independent software vendors. Mark your calendars now for SIC 2010 in Texas and you might just catch a presentation on software promotions by yours truly!

If you didn't make it and want to get a feel for what it was like then check out these presentations that our friends from Avangate have shared:

This month we were in our home town of New York for the Affiliate Summit. If you haven't been before the Summit, held twice yearly, is a large conference with a low entry price, and draws from all sectors of retail who sell online. Sunday kicks off the conference with the Affiliate Meet Market, which is a hectic free-for-all networking event, exhausting, but worth it. Many e-commerce vendors and affiliate network programs made a showing this year, but special thanks go to Denise and Rick from Digital River for throwing their exclusive cocktail party just for us software people to get together. The rest of the conference was the traditional booths and seminars.

The Affiliate Summit publishes their own survey of over four-hundred and fifty affiliates after the event. The report features dozens of charts of data, based on the responses from the participating affiliates. Also included, an uncensored view into the opinions of affiliates on a variety of other subjects. Affiliates were asked to share any complaints, ideas, suggestions or opinions they have regarding affiliate marketing. Plus there are some great resources for affiliate marketers: a glossary to explain industry terms, as well as lists of suggested message boards, blogs, and Twitter accounts that you should know about.

You can download the report or visit the affiliate survey website.

If you're just starting out as a software developer and wondering if you can justify the costs of travelling and going to a conference, then I'd say that almost all of them have been worth it for me. Putting a face to a name really cements a relationship and I always take away something unexpected and new.


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