The 20th Annual Software Industry Conference (SIC) will be held on July 15 - 17, 2010 in Dallas, Texas at the Hyatt Regency DFW Hotel.

The Software Industry Conference is a three day event that culminates with a Networking Gala Dinner that gives software developers and publishers an opportunity to form partnerships and alliances. The conference also includes dozens of informative, educational breakout sessions covering a wide variety of topics that are critical to the success of Independent Software Developers (ISVs).

What's more, Nico Westerdale from Software Marketing Resource will be speaking on "Do The Math – The Essentials in Successful Software Promotions" on Friday July 16th at 10.15 as part of the conference. You're welcome to peruse the full schedule and attend any of the seesions.

The conference includes more than forty educational seminars and presentations that are designed to help developers sell more software. Presentations by industry experts include topics such as profiting from Google Adwords, marketing more effectively, providing income-producing customer support, working with translation and localization services, sending press releases, developing Software as a Service (SaaS) applications, avoiding legal pitfalls, reducing chargebacks, and creating affiliate networks.

The conference allows plenty of time to network with other software developers and software industry service providers. The conveniently-located daily breakfasts in the Hyatt Regency DFW Hotel make it easy for conference attendees to meet and socialize with fellow industry members. You can even attend the annual meetings and luncheons of two industry trade associations, ESC and ASP.

The casual SIC conferences are known for their family-friendly atmosphere. Many software developers turn their trips to SIC into mini-vacations.

As always, the conference will present awards to honor developers in several key software categories. SIC's Exhibit Night features the best software development products and services from leading industry vendors.

Registration at the door costs $299(US), or costs $249 if you register online http://www.sic.org/register.asp by July 13. Deeply discounted hotel rooms at the Hyatt Regency DFW are available to all conference attendees.

For more information about SIC 2010, visit http://www.sic.org

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Members of the press are invited to request free conference passes.

About SIC

The annual Software Industry Conference has been presented continuously since 1991. Each year, the conference focuses attention on the try-before-you-buy software development industry, its people, and the many fine applications that come from it.

The conference has grown dramatically since in recent years. In addition, the conference honors software developers with a series of annual awards, recognizing new and innovative software products created and marketed by smaller development companies.

Current sponsors for the 2010 SIC include Alta Web Works, asknet AG, Association of Shareware Professionals, Avangate, Inc., cleverbridge, Digital River, DP Directory, Inc., Elfring Fonts, Inc., Emurasoft, Inc., K Software, Lincoln Beach Software, NotePage, Inc., Paypro Global, Inc., Plimus, SoftCity, Software Promotions Ltd., The Utility Factory, and TRIUS, Inc.

For more information about SIC, visit http://www.sic.org/. To schedule interviews with Sue Pichotta or other conference directors, contact Sue on suep@siaf.org