Software Marketing Resource Articles: Software Marketing Tips

You wrote the code, now how do you sell it?

Saturday, February 28, 2004

Software Marketing Tips

Instead of an article this month we decided to provide some marketing tips!

1.) Anticipation - create anticipation for new products

2.) Naming contests

3.) Giveaways / specials / promos

4.) Radical advertising

5.) Co-partnering w/large sites

6.) Bundle w/magazines

7.) Register url of product name

8.) Use *free*

9.) Newsletters

10.) Complimentary product bundles and partnerships

11.) Bid on keywords

12.) Free copies for reviewers and journalists

13.) Buy now buttons (in software)

14.) International considerations

15.) Co-advertising / bartering

16.) Beta testing and promotion


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