Software Marketing Resource Articles: February 2011

You wrote the code, now how do you sell it?

Friday, February 18, 2011

Digital River rolls out New Reports

News from both eSellerate and SWReg. Both of these Digital River software ecommerce platforms have sent notice that they will be rolling out new "Business Intelligence" reports come April 1st. As they've used that same name on both platforms could this finally be the start of some commonality between two of Digital River's many ecommerce platforms? We will find out soon!

Here's the note from eSellerate:


We know you need quick access to comprehensive data and insightful reporting.  We also know that you need to spend your time on proactive efforts to increase your revenue.   Our new reporting system will do that—providing access to actionable data to give you increased insight into managing your business.  You will have more ways to look at trends in your business and take action to grow your sales.  Our goal is provide you with access to what you need, when you need it. 
While the new Business Intelligence Reporting will provide you with quick access to the data you need, we know that with any change, you may have questions about this new solution.  To assist you in the transition to the new Business Intelligence reporting happening on April 1, 2011, we will be here to answer any questions you might have.
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Friday, February 11, 2011

iPortis pull the plug on PayPal

iPortis, one of the e-commerce companies that software vendors use to sell their products have taken the unusual step on pulling the plug on their PayPal integration. We've all had customer service nightmares with big companies but it's not that often that these get reflected in business arrangements.

Here's what iPortis had to say...


This message is to let you know about changes to our platform starting on February 13th at midnight (EST).

As you are aware, we offer your customers a wide range of purchase methods to make the purchase of your products as easy as possible.

Over the last 6 months, we have been working with PayPal to improve our relationship with them, as the level of customer service and support we have received from them over the last few years has been less than we would have expected, or hoped.

We have decided to move away from offering PayPal as a purchase option at this time until they are able to demonstrate they are capable of providing the level of service we require in order to provide you the best service possible. We will continue to work with PayPal going forward in order to possibly provide it as a payment option in the near future, and will keep you updated with our progress.

In order to continue to provide you the best service possible, we have recently launched a service option that will allow you to process PayPal orders through your own PayPal account, and leverage to provide a fill-service fulfillment option so that our system can create an Order ID number, registration codes, and use our reporting system as well.

To learn more about this service, please visit
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